Products pricing is considered as a very
potent marketing tool “the law of demand states that: “the higher the price,
the lower the quantity demanded”. This does not however, mean that you must
ridiculously price your products so as to attract more demands. Rather certain
factor have to be taken into consideration before you arrive at what price to
sell your product. You need to conduct an affective market survey within and
outside your locality to ascertain what prices your competitors are charging.
For example, if the cheapest MTN 100 in
your area goes for N98, you may sell N95.50 and beat the competitors. Always
remember however, that no matter the number of your competitors. You still will
have your fair share of the market. All depend on strong and effective
marketing and sales strategies. Let your notion be small profits quick
turnover, your customers will come to you.
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